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Ultimate Marketing Playbook: Black Friday Edition
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Introduction
Welcome
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Audience engagement
Engaging with purpose
Grow trust
Know your audience
Don’t be afraid to promote yourself (7:45)
Bonus lesson: How to create Instagram Stories to promote your business with Lissette Calveiro (6:44)
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Diversify product offerings
Learning to sell in multiple ways
Create value by marketing in 8 steps (28:22)
Use the whole toolbox (28:22)
Get creative with how you offer content
Just do it (progress not perfection, as we always say) (11:18)
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Developing a powerful email marketing strategy
Why email matters
Focus on sales copy (2:58)
Nurture your funnel
Grow your list (4:48)
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Pricing and discount strategies
How to price to sell
Get comfortable charging
Use coupons and discounts to your benefit
Bonus lesson: Coupon and discount strategies from Darnell Brown (14:31)
Meet your customer at the right time
Bonus lesson: Sales pages that work with Keem Smith (8:57)
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NEXT STEPS
Putting it all together
What’s next?
Focus on sales copy
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