Never underestimate the power of free. This course dives into the best strategies for creating and using free content to generate powerful lead magnets that drive sales. We’ll cover the tactics and formulas you need to grow your email list and warm customers up to click buy.

At the end of this mini course you will:

1. Understand how to transform your current content into lead magnets
2. Use lead magnets strategically to collect more email addresses
3. See real, converting lead magnets that Teachable creators use

Housekeeping notes

We understand that you may want to work along with us while you take this course. To help you get the best viewing and learning experience, we’re sharing some tips to take your mini course experience one step farther.

1. Consider taking the course on a cell phone or iPad while you edit your work or take notes on the computer.
2. For those who are all about "doing", consider utilizing dual monitors. Of course you can always opt for split screens. 
   1. On a Mac: Place your cursor over the green button in the top left in one of the windows. Hover until you see a drop-down menu. Select “Tile Window to Left of Screen” or “Tile Window to Right of Screen”. Your Mac will then enter split-screen mode.
   2. On a PC: In Windows 10, drag an open window to the left or right side of the screen. This will automatically ‘snap’ that window to take up exactly half of the screen.
3. We’ve included workbooks, templates, and guides to download along the way. Be on the lookout for these various PDFs and reading lists at the end of select lectures.

Meet your host:

Jonah is a content and course creator himself. He's spent the last two years working with Teachable creators to help them host live events that provide students value and help drive sales to their courses. Jonah has been working in the content production industry for over a decade. He has worked with a wealth of creators such as Tori Dunlap (Her First $100k), Damon Dominique, and Teri Ijeoma. Starting as a studio and live sound engineer, he honed his skills in content production including working on episodes of Good Morning America, VH1 Big Morning Buzz, and Spotlight by Teachable.