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Ultimate Marketing Playbook: Black Friday Edition


Curriculum

  Introduction
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  • Welcome
  Audience engagement
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  • Engaging with purpose
  • Grow trust
  • Know your audience
  • Don’t be afraid to promote yourself (7:45)
  • Bonus lesson: How to create Instagram Stories to promote your business with Lissette Calveiro (6:44)
  Diversify product offerings
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  • Learning to sell in multiple ways
  • Create value by marketing in 8 steps (28:22)
  • Use the whole toolbox (28:22)
  • Get creative with how you offer content
  • Just do it (progress not perfection, as we always say) (11:18)
  Developing a powerful email marketing strategy
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  • Why email matters
  • Focus on sales copy (2:58)
  • Nurture your funnel
  • Grow your list (4:48)
  Pricing and discount strategies
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  • How to price to sell
  • Get comfortable charging
  • Use coupons and discounts to your benefit
  • Bonus lesson: Coupon and discount strategies from Darnell Brown (14:31)
  • Meet your customer at the right time
  • Bonus lesson: Sales pages that work with Keem Smith (8:57)
  NEXT STEPS
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days after you enroll
  • Putting it all together
  • What’s next?
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