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Copywriting crash course: How to write to sell
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Introduction
Welcome (1:57)
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Copywriting basics
What is copy? (2:18)
Turning features into benefits (4:22)
Brevity is a powerful tool (2:58)
Copy that converts
Writing authentic copy that sells with Konrad Sanders (10:58)
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Copy essentials to include on a sales page
The sales page formula that sells (1:03)
Capture attention (1:23)
Pique interest (1:30)
Clarify the transformation (1:08)
Build trust (1:30)
Call to invest (2:29)
Bonus download: The copywriting bundle
The technical sales page
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See it in action
Sales pages that work with Darnell Brown (13:08)
Sales pages that work with Debra Alfarone (10:27)
Sales pages that work with Keem Smith (8:57)
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Next steps
Putting it all together (1:08)
What's next?
Turning features into benefits
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