Created with Sketch.
Autoplay
Autocomplete
HTML5
Flash
Player
Speed
Previous Lesson
Complete and Continue
Created with Sketch.
How to price your digital products and online course to maximize sales
Created with Sketch.
Introduction
Welcome (2:19)
Created with Sketch.
Pricing strategy
Psychology behind pricing (2:18)
Mapping the purchase journey (1:56)
Bonus lesson: Terry Rice talks his ACTION plan format for creating a funnel of offering (3:24)
Created with Sketch.
The pricing ladder
Building your bases (2:53)
Bonus lesson: Andrea Jones talks knowing your value and beating imposter syndrome (7:45)
Price to complement (1:54)
Increasing AOV
See it in action: Julia McCoy walking through her product ladder (5:25)
Bonus lesson: Coupon and discount strategies from Darnell Brown (14:31)
Created with Sketch.
Next steps
Putting it all together (1:33)
What's next?
Bonus lesson: Andrea Jones talks knowing your value and beating imposter syndrome
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock