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How to price your digital products and online course to maximize sales
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Introduction
Welcome (2:19)
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Pricing strategy
Psychology behind pricing (2:18)
Mapping the purchase journey (1:56)
Bonus lesson: Terry Rice talks his ACTION plan format for creating a funnel of offering (3:24)
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The pricing ladder
Building your bases (2:53)
Bonus lesson: Andrea Jones talks knowing your value and beating imposter syndrome (7:45)
Price to complement (1:54)
Increasing AOV
See it in action: Julia McCoy walking through her product ladder (5:25)
Bonus lesson: Coupon and discount strategies from Darnell Brown (14:31)
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Next steps
Putting it all together (1:33)
What's next?
See it in action: Julia McCoy walking through her product ladder
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