Choose Your Course Topic

The shortcut method to creating a course you know your audience will buy

Online courses are the #1 way to earn money sharing your expertise

At Teachable, we believe that everyone has expertise worth sharing—and that you can make money teaching what you know. Business owners, coaches, creatives, freelancers, and influencers can all take advantage of online courses to grow a thriving business and earn real income.

With an online course, you can earn money sharing your valuable skills and experience with others. A course can grow your community, expand your business, and earn you respect in your niche. Even better? Online courses give you your time back—time you can invest in other aspects of your business, your community, and even your family and friends.

We believe that everything is Teachable, and anyone can teach

Everyone has valuable knowledge, skills, and expertise that other people need and want. And although you might be excited about building your online course business, many first time course creators like you worry:

  • How can I make sure to choose the right course topic?
  • Will anyone want to buy my course? How can I be sure they will?
  • I want to create an online course, but I have no idea what steps to take.

Learn how to choose a course topic that sells

In 2017 alone, our community of instructors earned over $85 million selling courses through Teachable. And after talking with our happy and successful customers who have made a profit teaching online, we’ve learned that there’s a simple, repeatable formula for building a successful course business. It starts with choosing the perfect course idea...before you waste hours building something that no one will buy.


What do I do first?

Our top course creators have something in common

Successful course creators have a crystal clear idea about:

  • what their course topic is,
  • exactly who it’s for,
  • and how it will transform their students’ lives.

In this course, you’ll walk through every step of the journey to solidify your business idea, choose the right course idea, identify your audience, and map out the #1 common denominator that all successful Teachable courses share: a guaranteed transformation.

This course is for you if….

  • You have an expertise or a passion
  • You have a vague idea or plan for an online course, but aren’t totally sure where to get started or what the course creation journey looks like
  • You want to be part of a community of other course creators who have achieved success
  • You’re willing to put in the hard work to start making serious money. (This isn’t a get-rich-quick approach.)
  • You’re excited about creating an online business!


Here’s what we’ll cover in this course...


Frequently Asked Questions

What kinds of topics can you teach in an online course?
Anything! Our slogan isn’t just for show. We truly believe that everything is Teachable, from watercolor painting to Chinese metaphysics, from drone building to VR.
What if I don’t have a website?
Great news: you don’t need a website to build your online course business. With Teachable, we build everything you need to run a complete course business, from the website to the course curriculum platform to the eCommerce.
Who is this course for?
This course is for anyone getting started on their first profitable online course, from total beginners to seasoned bloggers or coaches.
When does the course start and finish?
This is a self-paced online course. You can work through the videos and workbook at your own pace.
Do you have any sample Teachable schools?
We do! In this course, we’ll actually show you a complete sample Teachable school that you can check out (for free!) You can also see some examples at
What’s the difference between a school and a course?
Your Teachable school is the main website where your courses are hosted. Think of it like a college or university: there's the college itself (Teachable school), and then the individual classes that the college offers (Teachable courses).
How long will this course take?
You can have a fully validated course idea within just a few hours (if you’re speedy!) or within 1-2 sittings, depending on how quickly you work. Even for total beginners, it’s safe to say that you could make it though all course material and the workbook within the span of a week.
What if I already have an audience, like coaching clients or a blog?
Congratulations! Building an audience is no easy feat. (In fact, we have an entire Teachable Academy course on that called, "Build Your Audience.") Even if you have an audience, we strongly recommend starting with this course to make sure that you understand your audience and know exactly the right course topic that your audience will love (and pay for!)
Do I need a degree or certification to be a Teachable instructor?
Great question. You don’t need any special certification to be a Teachable instructor, although degrees or accolades certainly don’t hurt your credibility. As long as you have knowledge that someone else values, you have a topic worth teaching. (And believe it or not, some of our most profitable instructors aren’t “experts” by definition.)
Are there prerequisites for this course?
As long as you’re excited about building your online course business, you’re ready to go! No prerequisites.
How can I access the course?
This course is exclusively available to Teachable instructors on the Basic, Pro, and Business plans. Upgrade at to unlock access.

Your Instructor


We are Teachable. A trusted partner to independent professionals, we build products that transform experience and know-how into thriving businesses. We believe shared knowledge has the power to change lives, and by enabling people to share what they know, we create a better world together. So that's what we do.

Click here to explore our plans.